MyHealth1st

Complete brand and experience redesign

At MyHealth1st, I served as a Product Designer, contributing to the transformation of the appointment booking process with health professionals. By leveraging my expertise in user-centered design and collaboration, I contributed to making the appointment booking experience at MyHealth1st more efficient, user-friendly, and enjoyable, ultimately enhancing patient satisfaction and engagement.

Duration

November 2019 - November 2020

Disciplines

Human interface design

Interaction design

Design systems

Research

Product strategy

Art direction

Redesigning the Brand and Key Booking Experience

Objective: To create a cohesive and engaging brand experience while simplifying the booking process.

Implementation: I collaborated with the design and development teams to overhaul the brand identity and redesign the user interface. This involved creating a consistent visual language, improving navigation, and introducing interactive elements to make the process more engaging.

Outcome: The new design elevated the brand presence and provided users with a visually appealing and intuitive interface, significantly enhancing their overall experience.

Conducting Usability Tests and Iterating Prototypes

Objective: To ensure the redesigned booking system was easy to use and met the needs of patients.

Implementation: We conducted extensive usability tests with real users to gather feedback on the prototypes. This iterative process allowed us to refine the design, focusing on ease of use and identifying opportunities to create moments of delight in the booking journey.

Outcome: The iterative testing and feedback loop resulted in a user-friendly system that addressed pain points and added delightful interactions, making the appointment booking process smoother and more enjoyable.

Results

The redesign and usability testing efforts led to significant improvements in the appointment booking experience at MyHealth1st:

  • Increased Efficiency: Streamlined workflows reduced the time and effort required to book appointments, leading to a more efficient process.
  • Enhanced User Experience: The cohesive design and intuitive interface improved user satisfaction and engagement.
  • Higher Patient Satisfaction: Positive feedback from patients highlighted the ease of use and the enjoyable experience of the new booking system.
  • Brand Elevation: The updated brand identity resonated well with users, reinforcing trust and reliability in MyHealth1st.